Fearless Millennial with a knack for shaking things up. Think of me as a blender who multi-tasks.
Fierce advocate of all things Social and Media related- it only made sense to combine the two during my time Studying at The University of Kansas. I type quick, and learn quicker.
I can help your company become more dynamic and well-rounded in the long run, by connecting with an audience in an approachable, but still productive manner. I have experience organizing people into the most effective streamline for productive improvement. With an ability to both lead and direct others’ creativity in a brainstorming session, I’m your go-to for new ideas and concepts. I have experience growing audiences, providing a tone and voice for brands, organizing and directing people for events, scheduling timetables, and directing online traffic.
But perhaps my most important strength comes from my written & verbal communication skills combined with an attention to detail rivalling most pointillism artists. Like them, I believe in taking a step back to observe the bigger picture.
The Royals 07/2016- Present
Social Media Manager
I get to work for The Royals: The Most Interested Agency in the World.
I speak the social language for our Sydney office. Liaising directly with clients, conceptualizing with creatives, managing time and resourcing with Account Managers; I am the go-to for all things Social Media, from pitch stage all the way through strategy, community management and moderation, and reporting.
I manage and curate content for accounts with over a million likes, and never skip a beat. Ask me the best dimensions for a Facebook Website conversion ad, the perfect time to post to Instagram, and the specs and restrictions involving Snapchat geo-filters. I’m constantly on the hunt for ways to help our brands, known by friends to approach people on the street using our products in the ultimate hunt for great content.
My role includes strategy, content development, community management, analytics, social media advertising
Clients include Campari, Wild Turkey, Aperol Spritz, Baron Samedi, Mercedes-Benz, Zooper Dooper, Sara Lee, Queen Victoria Building, and the Strand Arcade
Kred, PeopleBrowsr, & The .CEO Registry 07/2014- 07/2016
Social Media Lead and Brand Manager
-Brand Management- Head of all Brand activity for Kred, a Social Analytics Measurement Platform (Main Competitors and Klout and Klear). Edited and wrote copy for all emails, social posts, blogs, and emails. Utililzed Google Analytics and Optimizely A/B Testing to update Web Design and UI/UX. Approved posts from team of
-Social media marketing and content creation– creating, managing and growing the company’s presence through Twitter, Facebook, Linkedin, Snapchat, blogs and other strategically relevant online platforms. Scheduled and monitored through Hubspot and Hootsuite.
-Customer relations – customer support – ensuring users receive quality, timely answers to questions however they come in (phone, e-mail, Twitter, instant chat) and managing any online feedback forums through tools such as FreshDesk, Hootsuite, Snapengage, and Bronto.
-CRM Management/ Analytics – Using PeopleBrowsr and Kred analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Built CRM up with new customer fields and properties, later integrated into Hubspot.
Youthful Cities 05/2015 – 05/2016
Urban Decoder: Trends Tracking – Sydney Rep (1 Year Contract)
Identified trends in the Sydney area using relevant hashtags and topical content. Submitted thorough reports and descriptions of findings to supervisor. Results were used in a global study.
Jayhawk Basketball Student Group 2011 – 2013
Social Media/ Head of Communication and Interaction-
Implemented the social media campaign for the Jayhawk Basketball Student Group to engage, inform and build momentum with fans during the Basketball game camping sessions. During this time, the twitter account amassed over 3,000 followers, which was more followers than the official University twitter account. During this time I engaged with followers in real time, responded to all questions, opinions, and comments in an unbiased manner. Further, I created recognized hashtags and monitored their trending status using @Trendsmap. Worked closely with administrators leading campers to relay important information to the masses. Recognized in the Lawrence Journal World as a prime example of an account to follow.
Au Pair Experience – Working holiday 09/2013 – 07/2014
Full-time Live in Child Care
Worked with two families to adapt to their needs and requirements in order to provide care, transportation, discipline, and supervision of their children. Other duties included housekeeping, meal preparation, and other assorted domestic duties.
University of Kansas: Biodiversity Institute & Natural History Museum 09/2011 – 05/2013
Visitor’s Services Assistant
Played a dual role as administrative assistant for KU Natural History Museum Visitor’s Services & Event Coordinator, as well as front of house and directed communication for five sectors of the Biodiversity Institute. Assisted with set up for programs and events including, but not limited to: Science Saturday crafts and educational services, film showings, promotional advertisements across campus, and annual fundraising & celebratory events. Created spotify playlists for themed science Saturday events revolving around Insects, Water, Gardening, etc. Directed phone calls, mail, specimen, DNA sequencing samples, etc to the correct department and researchers.
National Resource Center for College and University Admissions, Leawood, KS
Student Research Assistant 05/2008 – 08/2008
Participated in a study attempting to rate the ease of navigating various official websites of Universities from the perspective of a high school student. Experienced in Safari, Internet Explorer, Firefox, etc with a strong command of quickly navigating various organizational platforms of educational media. Thorough knowledge of a large variety of email services.
Bachelor’s Degree in Film & Media Studies, Minor in History of Art 08/2009 – 05/2013
Concentrated on the social media and transmedia aspects of media as well as a focus in Art Histoy.
Achievements and Affiliations
Campus Cursive: University of Kansas Representative
Created a social media presence for the KU Chapter of Campus Cursive- including twitter account, instagram account, and Facebook page, and logo- a division of MoreLoveLetters.com.
The social media presence established, used in national handbook for all chapters. (pages created were used as the desired format included in the handbook for all Campus Cursive chapters nationwide.)
Jayhawk Basketball Student Group Administrator:
Founded and sustained a camping group for three years made up of more than 50 other students in 30 rotating spots. Created a week-long schedule based off of the availability provided by each of the other 30 members in which each person was responsible for the same amount of time. Communicated with all members of the group, connecting them with each other via a phone directory, and organizing meeting times through a private facebook group. Schedules were made using www.whentomeet.com for availability guidelines.
Lied Center Student’s Association:
Worked with the Student Marketing Assistant and other employees at the Lied Center to Develop and implemented idea of campus flash mobs to promote upcoming traveling show for the Lied Center. Implementation included: all choreography, recruiting and communication with participates and approval from Unversity staff. PR resulted from the event, included being featured on the front page of the Lawrence Journal World.
University of Kansas Alpha Delta Pi Sorority Instagram:
Created and moderated the Instagram account for the 150 member, 100 year old Sorority at the University of Kansas.
Victoria’s Secret Pink Street Team:
Photographed events for the Victoria’s Secret Pink street team, which were featured on the Victoria’s Secret website and Facebook page. Edited photos using Photoshop CSX.
References available upon request